Let me start by saying we have a long-term commitment to the company and software beginning with Genuine Fractals in 2010. We have bought and used every version of your software. They have been an important part of our business and help us deliver quality, competitive work to our clients.
Last year we reluctantly paid for the plugin for ON1. This year we won’t and will get along with the older versions on our Adobe software. It’s both a business decision and one of principle. Beginning with Perfect Photo Suite your programs have been accessible through plugins to Adobe and other software. Among the services we provide is graphics and design. Being able to switch between programs is an important part of our workflow.
We purchase ON1 because of the quality and value it provides us. Part of that value is the ability to interface with other programs. It is a feature we have enjoyed in the past and is a big part of your value to us. Now we have to pay an additional fee for the same features we have not had to pay for in the past. You are taking away value and asking us to pay to get it back. We have spent the past year working with the On1 Effects and On1 NoNoise AI plugins and find them clumsy and inconvenient. Many times, we choose to finish a job in Photoshop instead of using them. The plugins make it difficult to use your software.
When I complained about this last year, I received a very kind response explaining that part of the decision to require the plugins be purchased separately was there is less demand for the plugins. Maybe that reduced demand is caused by customers not needing what ON1 provides – which I seriously doubt. The other reason might be that customers want to be able to access the full Photo RAW program and not the individual plugins. I really question the marketing logic behind punishing the customers who want to access Photo RAW through Photoshop. You spend a fortune fine-tuning the workflow and experience you provide your customers and then destroy it with the plugins.
ON1 Photo RAW is a superior program for images but we have to include text and graphics. These are things other programs are designed to do better. Also, we have to be compatible with the files we send to and receive from clients and agencies. We have to stay with Photoshop and other Adobe products. How can you make it easy and practical to work with you?
I realize that $79.99 is not a lot of money but it is something we shouldn’t have to pay. I know you want to be able to serve both the photography and the professional markets. Please reconsider this decision. I can’t believe it will help to make you more profitable long-term.
Thanks for considering my comments
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